Apple iPhone X? Not So Hot

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Projections for the sales of iPhone X have been lowered as a result of decreased consumer demand for the new phone.

The iPhone shipments scheduled for the beginning of 2018 have now been projected to be lowered from 45 million to under 35 million, while some analysts posit that even less than 25 million will be needed. The drop reflects “weak demand because of the iPhone X’s high price point and a lack of interesting innovations,” according to the New York-based research firm JL Warren Capital LLC.

“Bad news here is that highly publicized and promoted X did not boost the global demand for iPhone X,” according to the firm.

Apple, now worth almost $1 trillion, a 51% increase over the course of 2017, is facing renewed competition from Samsung, as well as Chinese brands Huawei, Oppo, and Xiaomi. The company was hoping that the new iPhone would boost sales.

Many consumers are wary of purchasing the new high end phone-citing not enough new features to justify the $999 price.